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Subaru Military Discounts

Buying a new Subaru costs $500 less through the VIP Program for service members, veterans, and military spouses. The Subaru military discount is applied at participating retailers nationwide.
Discounts: 2
Eligibility: Active Duty, Veterans, Retirees, National Guard, Reserves, Spouses
Last Updated: October 2026

All Subaru Military Discounts

We track all Subaru military discounts so service men and women never miss a chance to save.

Subaru Military Discount: $500 Off In Store

$500 Off
VALID FOR
Restrictions apply
WHERE
In-Store
VERIFICATION
ID.me
AVAILABILITY
Year-Round
Active DutyVeteransRetirees

Subaru Military Discount: $500 Off Through the VIP Program

$500 Off
VALID FOR
$500 discount on a qualifying new Subaru vehicle
WHERE
In-Store
VERIFICATION
Other
AVAILABILITY
Year-Round
Active DutyVeteransRetireesNational GuardReservesSpouses

About Subaru Military Discounts

Subaru of America runs its military offer through the Subaru VIP Military Program, which provides a $500 discount on a new Subaru at participating retailers. It's one of the few automaker programs with a flat published amount rather than dealer-by-dealer pricing. The Subaru military discount covers active duty and Reserve members of the Army, Navy, Air Force, Marine Corps, Coast Guard, and National Guard. Veterans and retirees qualify too, but only within 12 months of their separation date, a detail worth noting before you shop. A spouse or domestic partner living in the same household is also eligible. To use the program, request the discount through Subaru's military page or email VIP Program Headquarters, then bring your eligibility documents to a participating Subaru retailer, which finalizes the discount on a qualifying new vehicle.
Category
Automotive
Total Discounts
2

Subaru Military Discount FAQ

Common questions about Subaru military discounts

Yes. The Subaru VIP Military Program provides a $500 discount on a new Subaru for eligible members of the military community at participating retailers.

Veterans and retirees are eligible only within twelve months of their date of separation, per Subaru's published program terms.

Yes. A spouse or domestic partner living in the same household as the eligible service member qualifies.

Request the discount through Subaru's military page, then work with a participating Subaru retailer, which will confirm eligibility and required documents before applying the $500 discount.

No. The program is completed in person at participating Subaru retailers; the online step only starts your discount request.

Veterans and retirees can use the Subaru VIP Military Program only within a set window after their separation date, roughly the first year out of service. After that window closes, the Subaru military discount no longer applies to veteran or retiree purchases. Active duty, Guard, and Reserve members are not subject to the separation window, so check your dates before visiting a retailer.

Subaru requires eligibility documents at the participating retailer, which confirms your status before the VIP Military discount is applied to a qualifying new vehicle. The program listing does not itemize the exact paperwork, so request the discount through Subaru's VIP Military page or contact VIP Program Headquarters first. That step tells you what to bring and which retailers participate.

Active duty and Reserve members of every branch, including the Coast Guard and National Guard, are covered by the Subaru VIP Military Program. The flat discount is applied to a qualifying new Subaru at a participating retailer, not online. Since only participating retailers honor the program, confirm your local Subaru dealer takes part before you shop.

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